FREELANCE MARKETING STRATEGIST & WRITER - 2020 - present

Hubspot certified marketer with experience developing lead-generating email marketing campaigns and optimizing websites with strategic copy and functional design. Create weekly newsletters, develop landing pages, generate email workflows, segment audience lists, with a strategic marketing mindset. Develop social media strategies, and content,  ghost write thought leadership for business leaders, and project manage marketing initiatives with teams. Currently working with legal and financial clients, previously worked with clients in  food and beverage, medical, travel, and entertainment.

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MARKETING MANAGER, RAKUTEN ADVERTISING - April 21’ - April 23'

(Tampa, FL) 

Develop, project manage and execute U.S. and Canadian B2B marketing projects for Rakuten Advertising’s North American business. Work closely with regional sales teams and product marketing to execute successful demand generation marketing strategies. Partner with creative, events, agencies, and vendors to develop annual projects.

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MARKETING LEAD, RIDG - Sept. 20’ - April 21'

(Tampa, FL) 

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Led marketing and communications strategy for an innovation consultancy based in St. Pete, FL. Worked directly with CEO and Chief Innovation Officer, on developing identity, marketing budgets, timelines for website development, content creation, product development, and PR campaigns. Strategize and develop projects including social media content, blog content, newsletters, inbound marketing email campaigns, and more.

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FOUNDER/EDITOR-IN-CHIEF, CULTIVE - Sept. 18’ - present

(Tampa, FL) 

Founder and editor-in-chief of a digital marketing consultancy and lifestyle blog. Assist entrepreneurs and small business owners with digital marketing, web development, brand identity, content writing and public relations initiatives. Mentor and edit a team of 5 volunteer writers to create consistent content focused on creative living, wellness and travel.

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ACCOUNT MANAGER, AQUENT  - May ’17 - Sept. ’19

(Remote from Tampa, FL) 

Sales manager for a global creative, marketing and digital staffing agency. Managed day-to-day communications and sales pipeline for two major F500 consulting firms, both top 10 accounts in the company. Personally responsible for generating $100K+ monthly revenue and regularly exceed team’s weekly outreach metrics. Crafted compelling communication and email campaigns to new leads. Traveled nationally to present to clients and build C-Suite relationships. Generated quarterly new business revenue, cross-sold Aquent’s services to new buyers, provided daily communication and consulting support on creative projects to find the right solutions for clients. 

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ACCOUNT EXECUTIVE, VAYNERMEDIA - Oct. ’16 - May ’17

(New York City, NY) 

Partnered with account managers on paid social media campaign execution by project managing art directors, copywriters, paid social teams and creative agencies to create weekly social media ads for JPMorgan Chase & Co., Chase Sapphire credit card and Under Amour at top digital advertising firm in NYC. Oversaw social media competitive landscape by auditing and delivering weekly and monthly performance reports and business reviews to clients, driving measurable results. Assisted in crafting brand strategy for future campaigns, oversaw communication between the client, creative and media teams during campaign development and organized final campaign analytics reports to deliver to client.

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SOCIAL MEDIA COORDINATOR, FIFY & FIVE - Nov. ’15 - Feb. '17 

(Orlando, FL) 

Supported managers in a startup environment on brand strategy initiatives, created content and managed social brand presence for Blaze Pizza, Wolfgang’s Steakhouse, Southern New Hampshire University and Happy Egg Co for digital marketing agency in Orlando. Created and reviewed monthly business reviews for clients, organized proposals for new business, maintained content calendars, pitched sweepstakes and campaigns and managed/optimized paid social spend. Oversaw community management on Yelp and customer service via email and social media. Started Blaze Pizza’s Snapchat channel and created, maintained all creative content and engagement for the channel.

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