MARKETING STRATEGIST & CONSULTANT
While writing is at the forefront of everything I do, building company-wide marketing strategies is what lights me up.
I help small to mid-sized companies rebrand their current business or find their identity in their new venture. Together, we work to develop their vision and create a strategic plan to make the most of their digital marketing efforts. From facilitating brand identity workshops, and planning campaigns to developing content strategies for corporate blogs, I am here to help you tell your story.
RIDG'S COFFEE WITH BEN
Watch my interview on RIDG's weekly live morning show where I discuss my career and approach to marketing for small to mid-size companies.
RIDG'S COFFEE WITH BEN
Watch RIDG Chief Innovation Officer, Michelle Royal, discuss RIDG's rebrand led by myself and Visual Strategist, Sarah Page.
Whether you're just starting your business or its time for a refresh, every marketing strategy starts with clarity around who you want to be. I work with business owners and marketing teams to identify their vision and determine the best avenues for getting where they're trying to go. Together, we create a plan that helps get out the message they need to share our into the world.
To understand who you want to be, we first need to figure out who you are. This is the phase where we assess your current marketing strategy and develop some best practices around using marketing tools that will help drive business like:
Website, SEO, and content audits
Social media channel assessment
Social media marketing workshops
Vision, mission, values workshops
Employee and leadership coaching
Now that we know who were are and who we want to be, it's time to plan. I help you develop a plan and timeline for relaunching your new brand to the world. I work with teams to help project manage and act as support every step of the way for:
Team training and consulting
Email marketing campaigns
Social media content calendar
Inbound marketing strategy
Marketing budget consulting
Sometimes I like to roll up my sleeves and get into the projects themselves. Should you need additional support on bringing your new brand to life here are some tasks I can help with:
Hubspot CRM and Marketing onboarding
Writing blog and social content
Email campaign content creation
Copywriting for website and marketing materials
Website development in Hubspot or Wix
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