MARKETING STRATEGIST & CONSULTANT

While writing is at the forefront of everything I do, building company-wide marketing strategies is what lights me up.

I help small to mid-sized companies rebrand their current business or find their identity in their new venture. Together, we work to develop their vision and create a strategic plan to make the most of their digital marketing efforts. From facilitating brand identity workshops, and planning campaigns to developing content strategies for corporate blogs, I am here to help you tell your story.

PUBLICATIONS/AGENCY LIFE

MARKETING SOFTWARE

FEATURED ON 

RIDG'S COFFEE WITH BEN​

Watch my interview on RIDG's weekly live morning show where I discuss my career and approach to marketing for small to mid-size companies.

 

 

RIDG'S COFFEE WITH BEN​

Watch RIDG Chief Innovation Officer, Michelle Royal, discuss RIDG's rebrand led by myself and Visual Strategist, Sarah Page. 

 

 

STRATEGIC MARKETING

Methodology

Whether you're just starting your business or its time for a refresh, every marketing strategy starts with clarity around who you want to be. I work with business owners and marketing teams to identify their vision and determine the best avenues for getting where they're trying to go. Together, we create a plan that helps get out the message they need to share our into the world.

Assessment 

To understand who you want to be, we first need to figure out who you are. This is the phase where we assess your current marketing strategy and develop some best practices around using marketing tools that will help drive business like: 

 

 

  • Website, SEO, and content audits

  • Social media channel assessment

  • Social media marketing workshops

  • Vision, mission, values workshops

  • Employee and leadership coaching

Planning 

Now that we know who were are and who we want to be, it's time to plan. I help you develop a plan and timeline for relaunching your new brand to the world. I work with teams to help project manage and act as support every step of the way for:​

  • Team training and consulting

  • Email marketing campaigns

  • Social media content calendar

  • Inbound marketing strategy

  • Project management

  • Marketing budget consulting

 

 

Implementation

Sometimes I like to roll up my sleeves and get into the projects themselves. Should you need additional support on bringing your new brand to life here are some tasks I can help with:

  • Hubspot CRM and Marketing onboarding

  • Writing blog and social content

  • Email campaign content creation

  • Copywriting for website and marketing materials

  • Website development in Hubspot or Wix

FREELANCE WRITING

TRAVEL

What do a bulky, 6-foot-something Super Bowl champion and a bouncing toddler dressed in a Cinderella tutu have in common? They’re both going to Disney World! In1965, Walt Disney announced he was building the world’s most magnificent theme park on Central Florida farmland. 

TRAVEL

Shanghai is one of those cities I never thought I would fall in love with. But here I am 8,000 miles away from home, helplessly, inexplicably, in love. There's something about Shanghai that makes you forget you're in the East. 

DOUGHNUTS

AROUND

TOWN

TRAVEL

Yes, there’s history behind these irresistible fried rings of golden dough — and the present in South Florida whose variations go from classic to over-the-top. 

FARMERS

IN THE CITY

LIFESTYLE

Urban farms are sprouting up in greater Fort Lauderdale — replacing abandoned lots and former dump sites, and wedged between housing and strip centers. Meet the farmer growing produce in the heart of some of Broward County’s largest cities.

FITNESS

Whether your local gyms are closed or you simply prefer to sweat it out at home, there has never been a better time to kick off an indoor fitness routine. With gyms and studios across the country now streaming their workouts online, you can “hit the gym” right in your living room.

FOOD

Finding fine dining with organic, vegan or gluten-free restrictions doesn’t have to be boring of tasteless anymore. Restaurants in Boca and Delray are turning to the eating green trend but keeping the cuisine inventible and flavorful.

Let's connect

  • Instagram
This site was designed with the
.com
website builder. Create your website today.
Start Now